Wednesday, September 13, 2006

Imagine you manage a hotel...

I spend a small chunk of each morning here at work (and a small chunk of my time in the evenings after I get home) checking out hotel news sites & individual hotel press releases for articles that I can attach to properties that we have in our reservation system.

It's been interesting to see that some properties haven't updated their own press release webpages in years, while others update on almost a weekly basis. We've seen this sort of thing over and over with hotels during the last few years we've been working closely with hotel managers, etc.: Some just don't seem to give a damn, thinking that folks will come stay at their place regardless of what they do, while others know that keeping active in all aspects of the business is the only way to keep interest up.

A lot of the sites that I keep an eye on (Topix.net, HotelMotel.com, PRNewsWire.com, etc.) tend to do a good job of highlighting important information in the hotel industry -- but an alarming majority of these news bites are "Property XYZ welcomes Joe Schmoe as new Director of Redundancy". Now, don't get me wrong, that's important -- but c'mon, travelers are the ones paying the bills at hotels, and I don't think any of them care about that sort of thing. They want to know about new services, opportunities and the like.

Now, you'd think that any time something new and exciting at a property happened, that they'd announce it to the world, right? You'd be surprised...

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